E-127 · Theme 2 · Past Member Re-Engagement
“We Miss You” Card Campaign
Use “We Miss You” Card Campaign to offer former members a respectful way to reconnect without assuming that they want to rejoin.
Developed further: this summary now draws on an initiative-specific internal editorial draft and attributed references. Human review has not started and will open only at the Full-Corpus Review Build.
What could this idea change?
It helps more people feel known, valued and able to take part in ways that work for them.
It may suit: Former or less-connected members, and the club members reaching out to them.
A simple way to start
- Approve the one-contact purpose, eligible cohort, exclusions, information source, response options and deletion date before any former-member details are assembled. Who could lead it: Club secretary and privacy contact
- Check each proposed recipient against current no-contact choices, complaints, safety restrictions, known sensitive circumstances and address reliability, and remove every uncertain entry. Who could lead it: Authorised records custodian
- Draft one warm message that asks for nothing, gives no reason for the person's departure and offers an optional social or update route plus a clear no-contact choice. Who could lead it: Card editor and former-member liaison
- Prepare and check cards in a private workspace, keep recipient details away from public volunteers and record only dispatch, return and response status. Who could lead it: Authorised fulfilment pair
- Respond according to the person's choice: no action, no further contact, correction, social information, club update or a private conversation with an appropriate contact. Who could lead it: Former-member liaison
What should we look for?
- After 90 days, review “We Miss You” Card Campaign. Look for respectful reconnections made with consent, chosen next steps and follow-up that honours people who decline further contact.
- Every dispatched card linked to an authorised source, current verification and completed exclusion check.
- No-contact, correction and returned-mail choices completed within the published response time.
- No repeated pursuit, recruitment, fundraising or sensitive inference arising from silence or a decline.
- Working contact lists, labels and undelivered-address notes deleted by the approved date.
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?