E-127 · A 90-day try-out

A club plan for “We Miss You” Card Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry
E-127 · “We Miss You” Card Campaign
Theme
Theme 2: Engagement & Belonging · Subtheme 8: Past Member Re-Engagement
Source material
Current playbook index title and category plus an internally authored detailed-guide draft

Initiative-specific development wave

How this draft was developed

These sources support general principles for voluntary Rotary reconnection and purpose-limited use of contact information; they are not an endorsement of the named “We Miss You” Card Campaign or authority to contact any former member.

Primary references consulted

  • Rotary Clubs (Rotary International)
    Used for: Rotary provides a voluntary route for people whose circumstances have changed to rejoin a former club or find another club.
  • Read the Australian Privacy Principles (Office of the Australian Information Commissioner)
    Used for: Where the Australian Privacy Principles apply, use of personal information for a secondary purpose and direct marketing require an applicable basis and relevant safeguards.
  • Chapter 6: APP 6 Use or Disclosure of Personal Information (Office of the Australian Information Commissioner)
    Used for: Personal information should not be reused or disclosed beyond the understood purpose without an applicable basis.

Candidate District material consulted

These records remain draft evidence and still need a human source decision.

  • Club Playbook - Theme 2
    Candidate record 78 “We Miss You” Card Project provides the related handwritten-card, warmth, no-recruitment and social-invitation concept. It is not a literal current-title match and does not supply contact authority, exclusions, household privacy, response, no-pursuit or data-closeout controls.

Theme 2 source-assurance wave

What has been checked

  • 3 current primary pages used by this guide were reopened on 9 August 2026.
  • 3 attributed source claim(s) were mapped to their bounded use in this initiative.
  • Candidate District material remains separate and does not establish this result.
See each source's scope and limit
  • Rotary clubs
    Supports: The 12 attributed Theme 2 claims attached to this source, limited to the implementation elements and supporting documents named in each initiative-level claim mapping.
    Does not establish: That the initiative is endorsed by Rotary International or District 9510, that it is permitted by the club's governing documents, that members want it, that it suits the local club, or that it will achieve the intended outcome.
  • Read the Australian Privacy Principles
    Supports: The 2 attributed Theme 2 claims attached to this source, limited to the implementation elements and supporting documents named in each initiative-level claim mapping.
    Does not establish: Whether the Privacy Act or another duty applies to this club, whether consent is informed and valid, whether collection or publication is authorised, or whether the proposed safeguards are sufficient in the actual circumstances.
  • Chapter 6: APP 6 Use or Disclosure of Personal Information
    Supports: The 21 attributed Theme 2 claims attached to this source, limited to the implementation elements and supporting documents named in each initiative-level claim mapping.
    Does not establish: Whether the Privacy Act or another duty applies to this club, whether consent is informed and valid, whether collection or publication is authorised, or whether the proposed safeguards are sufficient in the actual circumstances.

What still needs a person to confirm

  • Confirm the member, prospective-member, past-member and community needs, preferences and consent that the local design assumes.
  • Confirm which privacy, safeguarding, incorporated-association, charity, work health and safety, food, liquor, copyright, licensing, screening and other duties apply to the club and the activity.
  • Test accessibility, cultural safety, belonging, language and alternative participation routes with affected people and recognise First Nations cultural authority rather than inferring suitability from the guide.
  • Confirm every local fact, starting point, cost, role, current service contact, measure, stopping condition and platform capability before the club decides to proceed.
  • Confirm the authority and current scope of each primary source, resolve login-gated or moved-page references and keep any candidate District material attributed and unapproved until its source decision is made.

The source-verification release gate remains closed.

Checks still on hold

Still an internal draft: source interpretation, local suitability, accessibility, governance and editorial approval remain open checks.

1. Is this worth trying here?

What we hope will change: Use “We Miss You” Card Campaign to offer former members a respectful way to reconnect without assuming that they want to rejoin.

2. Our 90-day try-out

What our club will do for “We Miss You” Card Campaign
StepWhat we will doWho could lead itOur dateHow we will know it is done
1Approve the one-contact purpose, eligible cohort, exclusions, information source, response options and deletion date before any former-member details are assembled.Club secretary and privacy contactSix weeks before mailingA lawful and bounded contact brief
2Check each proposed recipient against current no-contact choices, complaints, safety restrictions, known sensitive circumstances and address reliability, and remove every uncertain entry.Authorised records custodianFive weeks before mailingA verified minimum contact list
3Draft one warm message that asks for nothing, gives no reason for the person's departure and offers an optional social or update route plus a clear no-contact choice.Card editor and former-member liaisonFour weeks before mailingApproved card and envelope wording
4Prepare and check cards in a private workspace, keep recipient details away from public volunteers and record only dispatch, return and response status.Authorised fulfilment pairOne week before mailingAccurate and confidential dispatch
5Respond according to the person's choice: no action, no further contact, correction, social information, club update or a private conversation with an appropriate contact.Former-member liaisonWithin five club days of a replyA respectful choice-led response
6Close undelivered and no-response records without repeat pursuit, apply no-contact choices, delete working copies and review complaints, tone and response burden before any later cycle.Club secretary and board sponsorSix weeks after mailingA documented contact closeout

3. Checks before we start

Things our club needs to check
QuestionWhat it means for usWho will checkDone?
Check the idea with the people affected and confirm its purpose, owner and practical limits before putting it into use.
Protect member choice and privacy, make participation accessible, and do not infer belonging or satisfaction from attendance alone.
An old or unauthorised address is used for a new contact purpose. — Confirm the source, permitted use and verification date, apply every exclusion and remove uncertain records rather than trying to repair them through third parties.
The message feels like pressure to rejoin, donate or explain a departure. — Use a short no-ask message, prohibit promotional inserts and give silence and no-contact equal standing with every positive response.
A card exposes a Rotary relationship or personal information to another household member. — Use a neutral envelope and minimal wording, avoid sensitive references and do not send where household or safety privacy is uncertain.
Volunteers keep copies, discuss recipients or follow up informally. — Limit fulfilment access, record only required status, prohibit side lists and informal outreach and complete witnessed disposal or deletion.
The club must approve the contact purpose, privacy basis, eligible cohort, exclusions, message, response service and deletion controls.
No person may be contacted through an uncertain source, after a no-contact choice or where a complaint, safety matter or sensitive circumstance makes the approach unsuitable.
The card cannot seek membership, money, an explanation or publicity, and silence cannot trigger another approach.
The privacy obligations that apply to the club must be confirmed locally; this guide does not determine legal coverage or authorise contact.

4. What changed?

What we will keep an eye on
What mattersWhere we are nowWhat we hope to seeHow we will checkWho
After 90 days, review “We Miss You” Card Campaign. Look for respectful reconnections made with consent, chosen next steps and follow-up that honours people who decline further contact.
Every dispatched card linked to an authorised source, current verification and completed exclusion check.
No-contact, correction and returned-mail choices completed within the published response time.
No repeated pursuit, recruitment, fundraising or sensitive inference arising from silence or a decline.
Working contact lists, labels and undelivered-address notes deleted by the approved date.

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Made for this initiative

Tailored supporting documents

These working documents use the decisions, safeguards and evidence needs of this initiative. Complete them with the people affected and keep the agreed version with the club's project record.

01

Former-Member Contact Authority and Exclusion Check

Decide whether each proposed card can be sent without reopening risk or disregarding a contact choice.

Open supporting document
02

Warm Card Message and Fulfilment Sheet

Keep every card accurate, pressure-free and privately handled.

Open supporting document
03

Card Response and Data Closeout Register

Act on each response and remove temporary information on time.

Open supporting document

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Project brief

Use this worksheet to turn the idea into a short list of actions, dates, costs and responsibilities.

Open worksheet
02

Progress tracker

Use this worksheet to note where things stand and choose a few useful signs that will help the club decide what to do next.

Open worksheet