M-T1-MP-20 · Worksheet 2

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them. It belongs to the club pack for Regional Media Engagement Program.

Where this idea came from

Playbook entry: M-T1-MP-20 · Regional Media Engagement Program
Theme: Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-MP-20 · Regional Media Engagement Program

Who needs to hear from us?

Prepare clear, truthful and accessible messages for: Coordinate relevant story access across regional outlets while tailoring each pitch to the communities, distances and newsroom realities it serves.

Who are we speaking to, what might get in the way and what would we like them to do?

Plan the messages

Communications plan
Who	What we will say or make	Where it will appear	Access needs	Facts and permissions	Who checks it

Before anything is shared

Names, dates, links and claims are correct The official Rotary logo is unchanged We have permission for images, stories, quotations and contact details The right person has approved it for release

Back to the club pack

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