Social Story Campaign

Why a club might use this

Makes useful local stories easy to find and share while directing attention to specific projects, resources or participation options.

Use it when

• Local social-media users, community groups, volunteers and partners who encounter the club in fast-moving digital channels. Use when one campaign theme can support several distinct human and evidence-led posts.

Before the club starts

• A campaign brief defining audience, platforms, cadence, primary action and escalation path.
• A cleared asset bank with consent scope, captions, alt text, credits and expiry dates.
• Named account administrators, response standards, security controls and a moderation policy.

Capacity guide

Likely cost

$

Lead time

2-4 weeks

People

3-5 members

Controls and safeguards

• Use multi-factor account security, current administrator access and a tested route for impersonation or account compromise.
• Obtain permission appropriate to every platform and paid or organic use; do not expose location or identity through metadata.
• High — public comments, direct messages, account security and rapid content reuse require active daily ownership.

What to measure

• Scheduled posts released with complete approvals

Follow-up: Move sensitive matters from public threads to the authorised private route, complete promised responses, revoke expired assets and hold a channel debrief after the campaign.

Related playbook entries

• M-T1-PS-16
• M-T1-PS-06
• M-T1-PS-01

Supporting worksheets

• Communications and content planner
• Workflow and minimum-data register