M-T1-CP-04-SD-02 — Poster Design Guide

Release control

Adaptation note

Each poster performs one job only: event invitation, evergreen awareness, project proof or volunteer action. Use one short headline, one dominant visual, one concise support line and one primary action. Event posters group date, time, location, cost, access contact and response route; evergreen posters show a content-review date and durable route. Build A4/A3/A2 and digital variants by reflowing the hierarchy, not by mechanically scaling one artwork.

Instructions

1. Choose and record one poster job before writing copy. Remove modules that belong to another job.
2. Survey the corridor, noticeboard, window or event placement: distance, pace, angle, frame overlap, backlight, glare, fixings and public reach.
3. Approve facts, identity, imagery, rights and the action route in plain text before layout.
4. Reflow each format from the same copy source. Re-test line breaks, image crop, type scale, logo size and QR for every output.
5. Print a final-size proof for each physical size and test the digital companion for reading order, contrast, alt text and links.

Controlled fields

Configured poster specification

Job and viewing brief

Required hierarchy and copy zones

1. Identity zone: authentic {{RESPONSIBLE_ENTITY}} official mark and concise identifier.
2. Attract zone: {{HEADLINE}} with one dominant {{HERO_ASSET_ID}} visual.
3. Orient zone: {{SUPPORT_LINE}}.
4. Proof or details zone: {{PROOF_POINT}} / {{EVENT_DETAILS}}, selected according to {{POSTER_JOB}}.
5. Action zone: {{PRIMARY_ACTION}} with {{VISIBLE_FALLBACK}} and optional tested QR to {{DESTINATION}}.
6. Trust zone: source/date, access contact {{ACCESS_CONTACT}}, content review {{CONTENT_REVIEW_DATE}} and asset version.

Do not combine event details, an evergreen history essay, multiple project stories and a volunteer recruitment form on one poster.

Size-family reflow

Approved outputs: {{SIZE_FAMILY}}. Supplier bleed, safe area and fixing zones are {{SAFE_FRAME_FIXING_ZONES}}.

Official brand asset lock

• Use only the supplied verified official club/District asset. Never generate, substitute, redraw, trace, recolour, stretch, crop or add words within it.
• Original effective mark: 763 × 284 pixels, approximately 64.6 × 24.0 mm at 300 ppi. Transparent padding is accounted for; the 763:284 aspect ratio is locked.
• Preserve current official clear space. The mark identifies the accountable source and is not a decorative stamp.
• Prefer linked authorised vector; use approved raster only at sufficient effective resolution. Never extract from another document or synthetic image.
• Keep partner marks and descriptive text separate and register provenance/checksum/approved uses.

Image, rights and accessibility

Event-information block, when {{POSTER_JOB}} is Event invitation

{{EVENT_DETAILS}}

The block must visibly include full date, time and time zone, location, cost, participation conditions, {{ACCESS_CONTACT}} and the response route without requiring a scan.

Action and QR block

Production specification

Acceptance checks

• [ ] The poster has exactly one recorded job and one primary action.
• [ ] A4, A3, A2 and digital outputs are reflowed, not mechanically scaled.
• [ ] Official mark is authentic, provenance-registered and retains 763 × 284 effective proportions with transparent padding accounted for.
• [ ] Headline, visual, support, details/proof, action and trust zones form a clear three-distance hierarchy.
• [ ] Event essentials or evergreen review date are complete for the chosen job.
• [ ] Image/claim/quotation/partner rights and evidence are current.
• [ ] Contrast, type, reading order, alt text and accessible companion pass review.
• [ ] Frame overlap, window backlight, glare, tape/fixing and public reach tests pass at the actual site.
• [ ] QR and visible fallback pass at every final size; the action remains possible without QR.
• [ ] Supplier preflight confirms dimensions, stock, colour, fonts, images and finishing.
• [ ] Content expiry, contact, QR owner and retirement trigger are recorded.
• [ ] Editable, print and accessible outputs share exact facts and version.

Review record