E-132 · Theme 2 · Past Member Re-Engagement
Rotary Reconnect Web Page
Use Rotary Reconnect Web Page to offer former members a respectful way to reconnect without assuming that they want to rejoin.
Developed further: this summary now draws on an initiative-specific internal editorial draft and attributed references. Human review has not started and will open only at the Full-Corpus Review Build.
What could this idea change?
It makes follow-up more caring and consistent, while leaving people in control of how they respond.
It may suit: Former or less-connected members, and the club members reaching out to them.
A simple way to start
- Approve the page purpose, audience, site relationship, pathways, non-recruitment boundary, brand, privacy, analytics, accessibility, security and content ownership. Who could lead it: Digital lead and club board sponsor
- Verify each offered pathway with its owner, conditions, participant limit, next step, response time and expiry and remove anything the club cannot currently support. Who could lead it: Content custodian and pathway owners
- Draft a short page around visitor questions, with clear choices for social, service, updates, rejoining and no further contact and no claim that one route suits everyone. Who could lead it: Content designer and former-member adviser
- Build the page and forms with semantic structure, keyboard access, readable contrast, meaningful links, clear errors, minimal data, no preselection and equivalent telephone or offline action. Who could lead it: Web editor and accessibility checker
- Test every pathway, form, notice, response, account permission, device view and failure case with former-member and accessibility testers and fix all blocking issues. Who could lead it: Independent testers and response owners
What should we look for?
- After 90 days, review Rotary Reconnect Web Page. Look for respectful reconnections made with consent, chosen next steps and follow-up that honours people who decline further contact.
- Every published pathway carrying a current owner, conditions, response time and expiry date.
- Keyboard, screen-reader, contrast, zoom, error, mobile, low-bandwidth and non-digital checks completed at launch and after material change.
- Enquiries receiving the selected response within the published service standard without automatic cross-enrolment.
- Broken links, stale content, access failures, corrections, withdrawals and retained form data resolved by their due dates.
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?