M-T1-AN-20 · Worksheet 1

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them. It belongs to the club pack for Alumni Engagement Campaign.

Where this idea came from

Playbook entry: M-T1-AN-20 · Alumni Engagement Campaign
Theme: Theme 1: Attraction & Visibility · Subtheme AN: Alumni Networks
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-AN-20 · Alumni Engagement Campaign

Who needs to hear from us?

Prepare clear, truthful and accessible messages for: Runs a time-bounded, permission-led reconnection campaign that segments alumni by desired value and closes stale data instead of repeatedly broadcasting generic asks.

Who are we speaking to, what might get in the way and what would we like them to do?

Plan the messages

Communications plan
Who	What we will say or make	Where it will appear	Access needs	Facts and permissions	Who checks it

Before anything is shared

Names, dates, links and claims are correct The official Rotary logo is unchanged We have permission for images, stories, quotations and contact details The right person has approved it for release

Back to the club pack

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