What could this idea change?
More alumni can access useful networks and service pathways while the organisation improves data quality and trust.
M-T1-AN-20 · Theme 1
Alumni Engagement Campaign
Runs a time-bounded, permission-led reconnection campaign that segments alumni by desired value and closes stale data instead of repeatedly broadcasting generic asks.
Where this idea came from
- Playbook entry
- M-T1-AN-20 · Alumni Engagement Campaign
- Theme
- Theme 1: Attraction & Visibility · Subtheme AN: Alumni Networks
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-AN-20 · Alumni Engagement Campaign
Could this work in our club?
- Former participants across authorised Rotary alumni programs, especially dormant or under-connected cohorts. Use when program owners need a coordinated but program-specific reconnection effort.
Before you start
- Data inventory records source, program, age risk, last contact and authorised controller.
- Campaign messages, preference centre, unsubscribe and human help tested.
- Suppression, bounce, non-response and deletion rules approved before sending.
At the end: Fulfil preferences within two working days, suppress opt-outs immediately and complete the final record-closeout within 30 days of campaign end.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetWorkflow and minimum-data register
Use this worksheet to map each step and keep only the information the club genuinely needs.
Open worksheet