Why a club might use this
People receive one relevant prompt, useful information or practical opportunity in a respectful interaction that does not require formal event attendance.
Use it when
- A defined group already present at a market, festival, street, outdoor gathering or host event. Use when a specific public setting already gathers an audience for whom one Rotary interaction can be useful. Confirm that the Outdoor Market or Festival Stall mode fits the local setting before adapting it.
Before the club starts
- Host or site permission, organiser conditions, location-specific access, safety, weather and emergency review.
- Approved current facts, marks, images, co-brand treatment, frequently asked questions and defer-or-refer route.
- Roster, induction, breaks, setup, manual handling, incident, pack-down and asset-return controls.
- Where CP-16 applies, a current approved referral directory, prohibited-action boundary and secure escalation route.
Capacity guide
- Likely cost
- Reusable mobile asset source $100-$250. Deployment evidence: local market $30-$180; civic festival $20-$180; referral desk $20-$80; street activation $50-$200; outdoor stall $30-$120; host-event booth editorial allowance $30-$150 excluding exhibitor fees. Validate each site locally.
- Lead time
- Build and approve the asset system before booking. A simple deployment may be planned in one week only after host confirmation; organiser, permit, production or specialist lead times take precedence.
- People
- One site lead, usually 2-3 prepared conversational hosts per active shift, response owner, asset custodian and site/access/weather/incident liaison; increase staffing for busy or restricted modes.
Controls and safeguards
- Proceed only when the mode, host authority, footprint, message, staff boundary, fallback and response service are complete; switch mode, narrow the action or defer if the site cannot be controlled.
- A host booking does not imply endorsement; approve marks, images, claims, placement, activity and contact capture separately.
- Provide an accessible approach and counter height, readable copy, usable audio conditions and an equivalent non-digital action route.
What to measure
- Meaningful conversations or completed prompts by deployment source
Follow-up: Complete every promised response, thank and debrief the host, secure or dispose of captured information, clean and inspect the kit, retire temporary routes and update only the affected overlay before the next deployment.