M-T1-DA-03 · Theme 1 · Digital Attraction
Rotary YouTube Channel
Creates a governed video library where evergreen explainers, project evidence and human stories are searchable, captioned and linked to maintained local action pathways.
What could this idea change?
The public can find durable, accessible video evidence and explanations rather than losing useful content in short-lived feeds.
A simple way to start
- Define three sustainable video series and the user task each series supports. Who could lead it: Channel Product Owner
- Commission a pilot slate with briefs, scripts, shot lists, consent and accessible-delivery requirements. Who could lead it: Video Producer
- Edit for accuracy, pacing, brand, captions, audio clarity, text alternatives and rights compliance. Who could lead it: Post-Production and Accessibility Lead
- Publish with useful titles, chapters, descriptions, sources, transcripts and stable action links. Who could lead it: Channel Publisher
- Moderate, update playlists and archive videos when facts, rights or destinations become stale. Who could lead it: Channel Steward
What should we look for?
- Videos meeting rights and accessibility gates
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?