M-T1-DA-03 · A 90-day try-out

A club plan for Rotary YouTube Channel

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-DA-03 · Rotary YouTube Channel
Theme: Theme 1: Attraction & Visibility · Subtheme DA: Digital Attraction
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-DA-03 · Rotary YouTube Channel

1. Is this worth trying here?

What we hope will change: Creates a governed video library where evergreen explainers, project evidence and human stories are searchable, captioned and linked to maintained local action pathways.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Rotary YouTube Channel
Step	What we will do	Who could lead it
1	Define three sustainable video series and the user task each series supports.	Channel Product Owner
2	Commission a pilot slate with briefs, scripts, shot lists, consent and accessible-delivery requirements.	Video Producer
3	Edit for accuracy, pacing, brand, captions, audio clarity, text alternatives and rights compliance.	Post-Production and Accessibility Lead
4	Publish with useful titles, chapters, descriptions, sources, transcripts and stable action links.	Channel Publisher
5	Moderate, update playlists and archive videos when facts, rights or destinations become stale.	Channel Steward

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Use human-reviewed captions and transcripts, audio description or equivalent visual explanation, and avoid flashing or unreadable on-screen text.
Hold specific rights for every person, location, track, graphic and third-party clip across the chosen territory and duration.
HIGH - copyright, consent, captions, account succession and stale public content make channel ownership a continuing obligation.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Videos meeting rights and accessibility gates

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

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Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

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Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

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