M-T1-DA-09 · A 90-day try-out

A club plan for Digital Newsletter

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-DA-09 · Digital Newsletter
Theme: Theme 1: Attraction & Visibility · Subtheme DA: Digital Attraction
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-DA-09 · Digital Newsletter

1. Is this worth trying here?

What we hope will change: Delivers a predictable, permission-based digest of local impact and upcoming actions, giving each subscriber control over relevance, frequency and exit.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Digital Newsletter
Step	What we will do	Who could lead it
1	Define subscriber segments, issue promise, cadence and the reason each section deserves inbox space.	Newsletter Editor
2	Clean the list and run a re-permission campaign where source or consent is unclear.	Privacy and List Steward
3	Produce concise stories and actions with plain-language links, alt text and accessible reading order.	Content Team
4	Complete fact, rights, accessibility, link, rendering and regulated-content checks before send.	Send Approver
5	Handle replies and unsubscribes, then use engagement and action evidence to improve the next issue.	Audience Lead

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Never add people because they attended an event, exchanged business cards or appear in a member's contacts without the required permission.
Provide a working unsubscribe in every issue, maintain suppression records and separate public updates from membership marketing choices.
HIGH - legacy lists, insecure sending, inaccessible templates and weak opt-out handling create privacy and trust failures.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Active permissioned subscribers

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet