What could this idea change?
Public reporting can draw on current, attributable local information and accessible assets rather than stale copy or unverified member claims.
M-T1-DA-10 · Theme 1
Rotary Online Media Centre
Gives journalists and partners a maintained source of verified facts, contacts, releases and rights-cleared assets, reducing delay and uncontrolled reuse.
Where this idea came from
- Playbook entry
- M-T1-DA-10 · Rotary Online Media Centre
- Theme
- Theme 1: Attraction & Visibility · Subtheme DA: Digital Attraction
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-DA-10 · Rotary Online Media Centre
Could this work in our club?
- Journalists, producers, editors, partner communications teams, community publishers and authorised club spokespeople. Use when the club receives recurring media or partner information requests.
Before you start
- An approved factsheet, spokesperson register, project summaries and response escalation route.
- An asset register showing creator, subject, licence, credit, permitted uses, expiry and download file.
- Accessible web pages and downloadable documents with version, publication and review dates.
At the end: Confirm receipt of substantive media requests promptly, record resulting coverage or corrections and conduct a quarterly facts, rights, link and contact-owner audit.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetTraining and mentoring guide
Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.
Open worksheetWorkflow and minimum-data register
Use this worksheet to map each step and keep only the information the club genuinely needs.
Open worksheet