M-T1-DA-10 · Theme 1 · Digital Attraction
Rotary Online Media Centre
Gives journalists and partners a maintained source of verified facts, contacts, releases and rights-cleared assets, reducing delay and uncontrolled reuse.
What could this idea change?
Public reporting can draw on current, attributable local information and accessible assets rather than stale copy or unverified member claims.
A simple way to start
- Interview media users and define the facts, formats and contacts they need under deadline. Who could lead it: Media Relations Lead
- Assemble verified organisation, project and impact information with source and review ownership. Who could lead it: Fact Library Editor
- Prepare rights-cleared images, footage, biographies and logos with credits and accessible descriptions. Who could lead it: Asset Rights Manager
- Publish a searchable, mobile, accessible centre with secure contact and download journeys. Who could lead it: Web Publisher
- Log media use, questions and corrections and retire assets when facts or rights expire. Who could lead it: Media Centre Steward
What should we look for?
- Media assets current and rights-cleared
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?