M-T1-DA-10 · A 90-day try-out

A club plan for Rotary Online Media Centre

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-DA-10 · Rotary Online Media Centre
Theme: Theme 1: Attraction & Visibility · Subtheme DA: Digital Attraction
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-DA-10 · Rotary Online Media Centre

1. Is this worth trying here?

What we hope will change: Gives journalists and partners a maintained source of verified facts, contacts, releases and rights-cleared assets, reducing delay and uncontrolled reuse.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Rotary Online Media Centre
Step	What we will do	Who could lead it
1	Interview media users and define the facts, formats and contacts they need under deadline.	Media Relations Lead
2	Assemble verified organisation, project and impact information with source and review ownership.	Fact Library Editor
3	Prepare rights-cleared images, footage, biographies and logos with credits and accessible descriptions.	Asset Rights Manager
4	Publish a searchable, mobile, accessible centre with secure contact and download journeys.	Web Publisher
5	Log media use, questions and corrections and retire assets when facts or rights expire.	Media Centre Steward

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Only publish assets whose licence, subject consent, partner permission and credit requirements are recorded and suitable for media reuse.
Separate public spokesperson contact from private member details and use a monitored role address rather than personal information.
HIGH - stale facts, uncontrolled asset rights, exposed contact data and inaccessible downloads can magnify public errors.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Media assets current and rights-cleared

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

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Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

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Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

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