What could this idea change?
Residents receive more accurate local-service information because newsrooms can reach credible sources without navigating last-minute promotion.
M-T1-MP-01 · Theme 1
Local Media Relationships
Build trusted, useful relationships with local journalists by understanding their audiences and reliably offering verified community stories, people and access.
Where this idea came from
- Playbook entry
- M-T1-MP-01 · Local Media Relationships
- Theme
- Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-MP-01 · Local Media Relationships
Could this work in our club?
- Local newspaper, radio, television and digital-news journalists, editors, producers, club media leads and authorised spokespeople. Use when the club has a continuing pipeline of genuine community activity.
Before you start
- A current outlet and journalist register containing only professional contact information.
- Two trained spokespeople plus an approved fact, image and consent workflow.
- Board-agreed boundaries for political neutrality, confidentiality and corrections.
At the end: Thank the journalist after publication without seeking copy control, supply any promised evidence, and schedule a light-touch contact review each quarter.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetWorkflow and minimum-data register
Use this worksheet to map each step and keep only the information the club genuinely needs.
Open worksheetFacilitation and conversation guide
Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.
Open worksheet