What could this idea change?
Public information becomes clearer and safer because knowledgeable representatives can respond without speculation or jargon.
M-T1-MP-05 · Theme 1
Media Training for Rotarians
Prepare a small authorised spokesperson group to answer real questions plainly, protect people and represent Rotary accurately under pressure.
Where this idea came from
- Playbook entry
- M-T1-MP-05 · Media Training for Rotarians
- Theme
- Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-MP-05 · Media Training for Rotarians
Could this work in our club?
- Club presidents, project specialists, media spokespeople, deputies and communications advisers. Use when the club expects interviews around a project, event or emerging issue.
Before you start
- Defined spokesperson authority, subject boundaries and escalation contacts.
- Current key facts, difficult-question set and privacy or legal red lines.
- A trainer able to simulate print, radio, television and doorstep conditions safely.
At the end: Give each participant a confidential improvement brief, update the difficult-question bank after real interviews, and repeat short drills before major announcements.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Training and mentoring guide
Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.
Open worksheetFacilitation and conversation guide
Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.
Open worksheetRoles, roster and handover
Use this worksheet to decide who will do each job, who can step in and what needs to be handed over.
Open worksheet