M-T1-MP-05 · A 90-day try-out

A club plan for Media Training for Rotarians

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-MP-05 · Media Training for Rotarians
Theme: Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-MP-05 · Media Training for Rotarians

1. Is this worth trying here?

What we hope will change: Prepare a small authorised spokesperson group to answer real questions plainly, protect people and represent Rotary accurately under pressure.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Media Training for Rotarians
Step	What we will do	Who could lead it
1	Assess each spokesperson's role, medium and likely risk scenarios.	Training coordinator
2	Build short evidence-based messages and safe bridges to authorised facts.	Message lead
3	Practice recorded interviews including hostile and uncertain questions.	Media trainer
4	Review performance for clarity, accuracy, empathy and boundary control.	Peer review panel
5	Certify subject limits and schedule refresh or deputy coverage.	Club president

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Training must not teach evasion, fabrication or speaking beyond delegated authority.
Securely delete practice recordings unless participants agree to retained learning use.
Medium — poorly bounded spokespeople may disclose private facts, speculate or create an unauthorised Rotary position.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Authorised spokespeople complete role-specific practice.

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

Open worksheet

Facilitation and conversation guide

Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.

Open worksheet

Roles, roster and handover

Use this worksheet to decide who will do each job, who can step in and what needs to be handed over.

Open worksheet