What could this idea change?
Viewers can see local service in context and hear directly from people who choose to participate.
M-T1-MP-06 · Theme 1
Local TV Feature Campaign
Offer local television a visually strong, community-centred sequence of stories with safe access, credible people and verified outcomes.
Where this idea came from
- Playbook entry
- M-T1-MP-06 · Local TV Feature Campaign
- Theme
- Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-MP-06 · Local TV Feature Campaign
Could this work in our club?
- Television reporters, assignment editors, camera crews, project partners, participants and Rotary visual-media coordinators. Use when a project has authentic visual activity and a timely public-interest angle.
Before you start
- A visual story brief, filming locations, weather alternatives and operational schedule.
- Location, participant, child and vulnerable-person permissions appropriate to broadcast and promotion.
- Approved spokespeople, fact sheet, image restrictions and on-site media escort.
At the end: Thank participants and the production team, provide the broadcast link only within licence terms, and review whether the exposure caused any unwanted contact or safeguarding issue.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetRoles, roster and handover
Use this worksheet to decide who will do each job, who can step in and what needs to be handed over.
Open worksheet