What could this idea change?
Media receive responsive, knowledgeable contacts while public statements better reflect local diversity and real project experience.
M-T1-MP-10 · Theme 1
Rotary Media Ambassador Program
Maintain a diverse, trained roster of Rotarians who can represent approved topics accurately and connect journalists to the right community expertise.
Where this idea came from
- Playbook entry
- M-T1-MP-10 · Rotary Media Ambassador Program
- Theme
- Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-MP-10 · Rotary Media Ambassador Program
Could this work in our club?
- Potential media ambassadors, club and District leaders, project specialists, journalists and communications coordinators. Use when one club president currently carries every media request.
Before you start
- Published selection criteria covering knowledge, judgement, availability and representation.
- Role charter defining approved topics, escalation, confidentiality and term.
- Completed media training plus current biographies and professional contact details.
At the end: Log each appearance and learning point, refresh briefs before the next request, and hold a formal reappointment or retirement decision at term end.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Roles, roster and handover
Use this worksheet to decide who will do each job, who can step in and what needs to be handed over.
Open worksheetTraining and mentoring guide
Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.
Open worksheetWorkflow and minimum-data register
Use this worksheet to map each step and keep only the information the club genuinely needs.
Open worksheet