M-T1-MP-15 · Theme 1 · Media & Public Relations
Rotary Media Awards
Recognise high-quality local journalism on community issues through transparent criteria and independent judging, without purchasing media goodwill.
What could this idea change?
Rigorous reporting that helps residents understand local issues is celebrated, encouraging public-interest journalism.
A simple way to start
- Consult journalists and community representatives on fair award purpose. Who could lead it: Awards design lead
- Publish criteria focused on accuracy, public value, originality and ethics. Who could lead it: Governance secretary
- Receive and screen entries without judging newsroom viewpoint. Who could lead it: Awards administrator
- Run blinded or otherwise independent scoring and conflict recusals. Who could lead it: Judging chair
- Announce decisions with reasons and no expectation of future coverage. Who could lead it: Club president
What should we look for?
- Eligible entries span multiple outlets or community audiences.
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?