Community Announcement Campaign

What could this idea change?

Essential local information reaches people through multiple trusted formats, including those with limited digital access.

Could this work in our club?

• Residents affected by the announcement, community radio and print outlets, councils and service providers, accessibility partners and Rotary campaign coordinators. Use when the information has a clear public action, eligibility or deadline.

Before you start

• Verified announcement owner, service details, eligibility, dates and contact route.
• Audience and channel plan including language, disability and offline access needs.
• Approval workflow for changes, expiry, media placement and any paid disclosure.

At the end: Close unanswered enquiries, notify outlets of corrections or expiry, and compare channel response with the intended audience before reusing the campaign.