What could this idea change?
Community experiences and project lessons are documented with nuance rather than reduced to promotional success claims.
M-T1-MP-17 · Theme 1
Rotary Feature Story Program
Produce a recurring pipeline of deeply reported community features that show need, action, evidence and next steps through voices beyond the club.
Where this idea came from
- Playbook entry
- M-T1-MP-17 · Rotary Feature Story Program
- Theme
- Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-MP-17 · Rotary Feature Story Program
Could this work in our club?
- Local feature editors, community contributors, Rotary story producers, project partners and readers seeking context. Use when the club has several substantial stories that can withstand deeper reporting.
Before you start
- Editorial calendar with varied issues, contributors and intended audiences.
- Story brief, source plan, consent choices, evidence ledger and corrections route.
- Skilled interviewer and editor with time for fact and sensitivity review.
At the end: Return the published story and response summary to contributors, correct material errors visibly, and review any unexpected exposure before commissioning related coverage.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetWorkflow and minimum-data register
Use this worksheet to map each step and keep only the information the club genuinely needs.
Open worksheet