Rotary Impact Media Series

What could this idea change?

Residents can follow whether promised activity produces meaningful change and understand who is responsible for next steps.

Could this work in our club?

• Impact and local-affairs reporters, project partners, evaluators, community participants and Rotary evidence communicators. Use when a project has measurable milestones across several months.

Before you start

• Outcome model, baseline, milestones, evidence owners and publication cadence.
• Partner agreement on attribution, data, participant voices and correction authority.
• Media list and content plan distinguishing activity, output, outcome and forecast.

At the end: Maintain an open evidence and correction log, answer journalist questions at each milestone, and retire claims that later data no longer supports.