What could this idea change?
Newsrooms can understand emerging local issues and meet useful sources in a transparent, low-pressure setting.
M-T1-MP-21 · Theme 1
Rotary Press Breakfast
Offer journalists a modest, time-efficient breakfast briefing with direct access to credible project and community sources, without any expectation of coverage.
Where this idea came from
- Playbook entry
- M-T1-MP-21 · Rotary Press Breakfast
- Theme
- Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-MP-21 · Rotary Press Breakfast
Could this work in our club?
- Local journalists and editors, project partners, subject experts, community speakers and Rotary media hosts. Use when several journalists would benefit from concise access to the same project context.
Before you start
- Neutral briefing purpose, invitation criteria, speaker roster and timed agenda.
- Approved evidence pack, attribution settings, dietary and accessibility arrangements.
- Hospitality value, gifts, recording, political neutrality and conflicts controls.
At the end: Thank attendees once, supply outstanding sources by the promised deadline, and use their feedback to improve access rather than intensify pitching.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Event and session plan
Use this worksheet to plan who the session is for, when it will happen, how people can take part and what happens afterwards.
Open worksheetCommunications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetFacilitation and conversation guide
Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.
Open worksheet