Rotary Media Strategy Workshops

What could this idea change?

Public communication becomes more relevant and accountable because resources follow community information needs rather than channel habits.

Could this work in our club?

• Club board, communications team, project leads, membership and service chairs, trained spokespeople and selected partners. Use when media activity is reactive, fragmented or disconnected from club priorities.

Before you start

• Current media coverage, contact, audience, channel, capability and incident evidence.
• Independent facilitator or chair able to challenge assumptions and resolve priorities.
• Decision-makers present with authority over roles, budget and risk settings.

At the end: Publish the internal decision record, brief absent owners, hold the 90-day evidence review and stop activities that cannot meet trust or capacity thresholds.