M-T1-MP-25 · Theme 1 · Media & Public Relations
Rotary Media Strategy Workshops
Help club leaders make evidence-based choices about audiences, news value, outlet relationships, spokespeople and response capacity for the next planning period.
What could this idea change?
Public communication becomes more relevant and accountable because resources follow community information needs rather than channel habits.
A simple way to start
- Audit the previous period's coverage, relationships, actions and failures. Who could lead it: Strategy analyst
- Define priority audiences and the community questions Rotary can credibly answer. Who could lead it: Workshop facilitator
- Map story pipeline, outlets, spokespeople, response capacity and risk scenarios. Who could lead it: Cross-functional participants
- Choose a limited strategy with owners, budget, measures and stop rules. Who could lead it: Club board
- Convert decisions into a 90-day media plan and review date. Who could lead it: Communications chair
What should we look for?
- Workshop closes with approved audience and media priorities.
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?