M-T1-PC-09 · A 90-day try-out

A club plan for Environmental Action Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-PC-09 · Environmental Action Campaign
Theme: Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-PC-09 · Environmental Action Campaign

1. Is this worth trying here?

What we hope will change: Links a locally evidenced environmental need to an authorised action, making the desired behaviour, ecological basis and measured result visible without greenwashing.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Environmental Action Campaign
Step	What we will do	Who could lead it
1	Define the environmental outcome, baseline, intervention boundary and evidence standard with specialists.	Environmental Partner
2	Secure all site and activity permissions and design safe roles for the intended audience.	Project and Risk Lead
3	Create campaign material that explains why the action helps, what it cannot solve and how results will be checked.	Science Communications Lead
4	Deliver the public action with induction, accessible roles and controlled data or image capture.	Site Coordinator
5	Measure the agreed indicator and publish maintenance responsibility and verified results.	Monitoring Lead

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Do not make carbon, biodiversity, recycling or restoration claims beyond the method and measurement evidence held.
Stop work if permits, cultural heritage clearance, biosecurity controls, weather thresholds or site safety conditions are not met.
HIGH - environmental harm, site permissions, safety and greenwashing risk demand specialist oversight and follow-through.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Authorised participants completing the target action

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Event and session plan

Use this worksheet to plan who the session is for, when it will happen, how people can take part and what happens afterwards.

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Roles, roster and handover

Use this worksheet to decide who will do each job, who can step in and what needs to be handed over.

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Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet

Partnership and stakeholder map

Use this worksheet to agree what the club and any partners will each contribute, decide and protect.

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