Takes a compact, evidence-led Rotary experience to several communities, adapting the invitation to each place while retaining one controlled message, kit and follow-up system.
Where this idea came from
Playbook entry
M-T1-PC-13 · Rotary Awareness Roadshow
Theme
Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-PC-13 · Rotary Awareness Roadshow
Why a club might use this
Communities can encounter Rotary locally and discuss their priorities without travelling to a club venue or receiving a generic city-centred pitch.
Use it when
Residents in locations with limited Rotary visibility, host organisations, local media and prospective volunteers or partners. Use when several host locations have distinct audiences but a shared awareness gap.
Before the club starts
A route plan with host agreements, venue access, travel, weather and equipment contingencies.
A modular presentation and display kit with approved local adaptation fields.
A location-coded enquiry workflow that routes responses to a responsible local contact.
Capacity guide
Likely cost
$$$
Lead time
8-12 weeks
People
5-8 travelling members plus local hosts
How to put it into practice
Detailed implementation steps for Rotary Awareness Roadshow
Step
Action
Suggested owner
1
Prioritise locations using awareness, access and partner-readiness evidence.
Roadshow Lead
2
Co-design each stop's audience, local story, venue layout and next action with the host.
Host Liaison
3
Complete permits, transport, public liability, brand, accessibility and data-capture checks for every stop.
Operations and Risk Lead
4
Deliver the portable activation and record questions and local priorities separately by location.
Roadshow Team
5
Transfer leads and issues to local owners and compare which adaptations produced useful action.
Follow-Up Coordinator
Controls and safeguards
Treat each site as a separate permission and safety environment; a previous venue approval never carries forward automatically.
Use a tested offline information and enquiry alternative wherever connectivity, device access or QR use may fail.
HIGH - multi-site permissions, transport, weather, message drift and orphaned local leads require central control.
What to measure
Roadshow stops delivered to local specification
Follow-up: Send each host a location-specific conversation and action summary within five business days and confirm every public enquiry has a named local owner.