Download this club pack

M-T1-PC-14 · Theme 1

Rotary Community Story Campaign

Builds a community-authored series in which residents and partners define what matters, Rotary's role is proportionate and every story offers a grounded next step.

Where this idea came from

Playbook entry
M-T1-PC-14 · Rotary Community Story Campaign
Theme
Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-PC-14 · Rotary Community Story Campaign

What could this idea change?

Different community voices enter the public record with consent and context, helping neighbours understand issues and recognise ways to support each other.

Could this work in our club?

  • Residents, local storytellers, community organisations, media and people seeking a human introduction to local priorities. Use when the club can commission a series rather than rely on one exceptional testimonial.

Before you start

  • An editorial charter covering purpose, inclusion, verification, consent, withdrawal and corrections.
  • A contributor brief and compensation or expense policy where substantial labour is requested.
  • A secure asset register linking releases, captions, alt text, channels and reuse limits.

At the end: Provide each contributor with the live asset and response summary, check consent after 30 days and record whether the story should remain, change or be retired.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet
02

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet
03

Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

Open worksheet