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M-T1-PC-19 · Theme 1

Rotary Leadership Awareness Campaign

Shows how Rotary members convene, learn, share responsibility and enable community leadership, with evidence that leadership is exercised with others rather than claimed as status.

Where this idea came from

Playbook entry
M-T1-PC-19 · Rotary Leadership Awareness Campaign
Theme
Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-PC-19 · Rotary Leadership Awareness Campaign

What could this idea change?

The community can identify credible convening and development opportunities while seeing the limits, accountabilities and collective nature of Rotary leadership.

Could this work in our club?

  • Civic, business and community leaders, emerging leaders, partners and prospective members interested in public-purpose leadership. Use when the club has recent examples of members enabling shared decisions or community capability.

Before you start

  • A campaign definition of leadership based on conduct, service, inclusion and accountability.
  • Verified examples with shared credit, conflicts disclosed and participants approving representation.
  • A civic-neutrality review for every public official, policy topic, event platform and election-period reuse.

At the end: Offer participants a neutral learning or service next step within five business days and review the campaign with non-Rotary civic partners before any election-period reuse.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

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02

Facilitation and conversation guide

Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.

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03

Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

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