M-T1-PC-19 · A 90-day try-out

A club plan for Rotary Leadership Awareness Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-PC-19 · Rotary Leadership Awareness Campaign
Theme: Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-PC-19 · Rotary Leadership Awareness Campaign

1. Is this worth trying here?

What we hope will change: Shows how Rotary members convene, learn, share responsibility and enable community leadership, with evidence that leadership is exercised with others rather than claimed as status.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Rotary Leadership Awareness Campaign
Step	What we will do	Who could lead it
1	Choose the leadership behaviours and community outcomes the campaign will make visible.	Leadership Campaign Lead
2	Document cases showing who held authority, who contributed and what accountability followed.	Case Study Producer
3	Review claims, conflicts, permissions, accessibility and partisan perception with independent voices.	Neutrality Review Panel
4	Publish varied leader profiles and invite audiences to a defined civic-learning experience.	Communications Lead
5	Track participation and evaluate whether the campaign broadened or narrowed perceptions of leadership.	Evaluation Lead

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Do not use Rotary channels to endorse, oppose or advantage a candidate, party, faction or public-office aspiration.
Separate members' professional or elected roles from Rotary authority and disclose relevant interests in public case studies.
HIGH - personality promotion, undeclared interests and partisan perception can compromise Rotary's civic neutrality.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Leadership cases with verified shared attribution

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet

Facilitation and conversation guide

Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.

Open worksheet

Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

Open worksheet