M-T1-YS-16 · Detailed guide · Theme 1

Youth Rotary Awareness Campaign

Explains Rotary's youth opportunities in clear, contemporary language while directing every enquiry to a safe, program-specific next step.

Where this idea came from

Playbook entry
M-T1-YS-16 · Youth Rotary Awareness Campaign
Theme
Theme 1: Attraction & Visibility · Subtheme YS: Youth & Schools
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-YS-16 · Youth Rotary Awareness Campaign

Why a club might use this

Eligible young people can discover relevant opportunities without needing personal Rotary connections or decoding club jargon.

Use it when

  • Young people, families, educators, youth services and community connectors. Use when several current youth opportunities need a coordinated public explanation.

Before the club starts

  • Current District and Rotary International facts approved by each program owner.
  • Audience-tested copy, accessible design and translated or Easy Read options where needed.
  • Privacy notice, age-safe enquiry route and named response owners.

Capacity guide

Likely cost
$–$$ — accessible content, approved print and limited contextual promotion.
Lead time
5–8 weeks.
People
3–5 members plus youth program owners and a safeguarding reviewer.

How to put it into practice

Detailed implementation steps for Youth Rotary Awareness Campaign
StepActionSuggested owner
1Inventory active opportunities and remove stale dates, links and claims.Campaign editor
2Group offers by participant need and life stage, not Rotary structure.Youth communications lead
3Create consented stories and assets with a clear human-readable contact route.Content producer
4Publish through schools, youth services and approved digital channels.Distribution lead
5Track safe enquiries to resolution and correct misunderstood content quickly.Program owners

Controls and safeguards

  • Never target minors with behavioural advertising or upload their contact lists to ad platforms.
  • Separate program enquiry, mailing-list and publicity consent.
  • HIGH — inaccurate eligibility, unsafe enquiry handling, youth profiling and image rights can cause direct harm and reputational loss.

What to measure

  • Verified opportunity pages kept current.

Follow-up: Route each enquiry to a named program owner within one working day; conduct a monthly link-and-eligibility audit while the campaign is live.

Related playbook entries

  • M-T1-YS-01
  • M-T1-YS-10
  • M-T1-YS-17

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.