M-T1-YS-16 · A 90-day try-out

A club plan for Youth Rotary Awareness Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-YS-16 · Youth Rotary Awareness Campaign
Theme: Theme 1: Attraction & Visibility · Subtheme YS: Youth & Schools
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-YS-16 · Youth Rotary Awareness Campaign

1. Is this worth trying here?

What we hope will change: Explains Rotary's youth opportunities in clear, contemporary language while directing every enquiry to a safe, program-specific next step.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Youth Rotary Awareness Campaign
Step	What we will do	Who could lead it
1	Inventory active opportunities and remove stale dates, links and claims.	Campaign editor
2	Group offers by participant need and life stage, not Rotary structure.	Youth communications lead
3	Create consented stories and assets with a clear human-readable contact route.	Content producer
4	Publish through schools, youth services and approved digital channels.	Distribution lead
5	Track safe enquiries to resolution and correct misunderstood content quickly.	Program owners

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Never target minors with behavioural advertising or upload their contact lists to ad platforms.
Separate program enquiry, mailing-list and publicity consent.
HIGH — inaccurate eligibility, unsafe enquiry handling, youth profiling and image rights can cause direct harm and reputational loss.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Verified opportunity pages kept current.

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

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Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

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Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

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