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E-149 · Theme 2

“This Is Us” Culture Video

Use “This Is Us” Culture Video to turn the club's stated values into everyday habits that members can recognise and uphold.

Where this idea came from

Playbook entry
E-149 · “This Is Us” Culture Video
Theme
Theme 2: Engagement & Belonging · Subtheme 9: Club Identity & Culture
Source material
Current playbook index title and category plus an internally authored detailed-guide draft

Initiative-specific development wave

How this draft was developed

These sources support general principles for honest club-culture reflection, image privacy, music rights, reversible sharing choices and respectful authority over Indigenous cultural expressions and knowledge; they are not an endorsement of the named “This Is Us” Culture Video or clearance for any contributor, claim, person, place, community, music, cultural material, recording or publication channel.

Primary references consulted

  • Enhance your club's culture (Rotary International)
    Used for: Rotary encourages clubs to examine the difference between internal self-image and external experience and to communicate the contemporary value of Rotary honestly.
  • Posting photos and videos (Office of the Australian Information Commissioner)
    Used for: Photos and videos may contain personal information and organisations should address notice, intended use and consent before publication.
  • AIATSIS Guide to applying the Code of Ethics (Australian Institute of Aboriginal and Torres Strait Islander Studies)
    Used for: Indigenous Cultural and Intellectual Property can include stories, designs, symbols, photographs, recordings and other cultural expressions and knowledge requiring respectful authority and control.
  • Music licences (APRA AMCOS)
    Used for: Music used in online, recorded, event-video and other organisational contexts may require permission and the appropriate licence.
  • Consent and sharing photos and videos (eSafety Commissioner)
    Used for: Image-sharing consent should be informed and freely given and people should be able to change their mind and seek removal.

Candidate District material consulted

These records remain draft evidence and still need a human source decision.

  • Club Playbook - Theme 2
    Candidate record 91 “This Is Us” Club Culture Video provides a closely related culture-video concept. It is not a literal current-title match and does not supply the present editorial-independence, safeguarding, layered-consent, accessibility, cultural-authority, music-rights, approval, correction, takedown or retention controls.

Theme 2 source-assurance wave

What has been checked

  • 5 current primary pages used by this guide were reopened on 9 August 2026.
  • 5 attributed source claim(s) were mapped to their bounded use in this initiative.
  • Candidate District material remains separate and does not establish this result.
See each source's scope and limit
  • Enhance Your Club's Culture
    Supports: Member-centred culture review, barrier reduction, flexibility, mentoring and practical conversation about club renewal.
    Does not establish: That every suggested action suits the club, that the page diagnoses the club or that a proposed cultural change has member support or governing approval.
  • Posting photos and videos
    Supports: Privacy-aware capture, publication, reuse and withdrawal controls for identifiable media used in renewal communications.
    Does not establish: That consent is valid, that publication is authorised or that every person depicted or every Rotary club is covered by the Privacy Act.
  • AIATSIS Guide to applying the Code of Ethics
    Supports: The 8 attributed Theme 2 claims attached to this source, limited to the implementation elements and supporting documents named in each initiative-level claim mapping.
    Does not establish: Accessibility or inclusion conformance, the needs or preferences of any person or community, cultural authority to act, the suitability of a format or venue, or local approval.
  • Music licences
    Supports: The 4 attributed Theme 2 claims attached to this source, limited to the implementation elements and supporting documents named in each initiative-level claim mapping.
    Does not establish: Whether a law, duty, licence, registration, governing rule or regulator requirement applies to this club; whether a person or supplier is suitable; or whether a local design is compliant, authorised or approved.
  • Consent and sharing photos and videos
    Supports: The 4 attributed Theme 2 claims attached to this source, limited to the implementation elements and supporting documents named in each initiative-level claim mapping.
    Does not establish: Whether the Privacy Act or another duty applies to this club, whether consent is informed and valid, whether collection or publication is authorised, or whether the proposed safeguards are sufficient in the actual circumstances.

What still needs a person to confirm

  • Confirm the member, prospective-member, past-member and community needs, preferences and consent that the local design assumes.
  • Confirm which privacy, safeguarding, incorporated-association, charity, work health and safety, food, liquor, copyright, licensing, screening and other duties apply to the club and the activity.
  • Test accessibility, cultural safety, belonging, language and alternative participation routes with affected people and recognise First Nations cultural authority rather than inferring suitability from the guide.
  • Confirm every local fact, starting point, cost, role, current service contact, measure, stopping condition and platform capability before the club decides to proceed.
  • Confirm the authority and current scope of each primary source, resolve login-gated or moved-page references and keep any candidate District material attributed and unapproved until its source decision is made.

The source-verification release gate remains closed.

Checks still on hold

Still an internal draft: source interpretation, local suitability, accessibility, governance and editorial approval remain open checks.

What could this idea change?

It helps more people feel known, valued and able to take part in ways that work for them.

It may suit: Members at the relevant stage of their club experience, including people who may not yet feel fully connected.

Could this work in our club?

  • Consider “This Is Us” Culture Video when the club's identity is unclear, contested or expressed more strongly in words than in member experience.
  • One clear audience and editorial question supported by real club and community evidence, including ordinary work and learning rather than only ceremonies and leaders.
  • Contributors who choose participation, words, name, image, access support, edit approval, channels, duration and withdrawal terms.
  • A production team able to manage privacy, children and vulnerable people, cultural authority, locations, music, images, captions, audio description, approvals and takedown.

Before you start

  • An editorial brief defining audience, purpose, selection, exclusions, story independence, fact checking, access, rights, approval, publication, promotion, correction, removal, retention and project sunset.
  • Layered contributor and subject agreements that separate filming, voice, name, edit, captions, stills, channels, promotion, archive, reuse and withdrawal and do not bundle community authority with individual consent.
  • A safeguarding, privacy, location and cultural-authority plan covering children, vulnerable people, beneficiaries, workplaces, homes, partner sites and Indigenous Cultural and Intellectual Property.
  • A production and publication workflow for accessible scripts, quiet and safe filming, secure transfer, music and third-party clearance, captions, transcript, audio description, approvals and channel-by-channel removal.

At the end: At the 90-day review, compare the recorded measures with the starting point, resolve the listed governance holds and tell participants whether “This Is Us” Culture Video will change, continue or stop.

Made for this initiative

Tailored supporting documents

These working documents use the decisions, safeguards and evidence needs of this initiative. Complete them with the people affected and keep the agreed version with the club's project record.

01

Culture Video Editorial Brief and Evidence Map

Commission a truthful account for a defined audience rather than a generic promotion.

Open supporting document
02

Video Contributor Consent and Withdrawal Agreement

Give each person specific control over capture, portrayal, publication and later use.

Open supporting document
03

Accessible and Safe Filming Plan

Protect participants and produce material that can become an accessible finished work.

Open supporting document
04

Video Sources, Music and Cultural Authority Log

Record authority for every claim and third-party or cultural element.

Open supporting document
05

Video Publication, Correction and Removal Register

Track the master and every derivative so changed consent or risk can be acted on.

Open supporting document

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Content template

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet
02

Are we ready to try this?

Use this worksheet to decide whether a small first try is realistic and what the club must settle before it starts.

Open worksheet
03

Response tracker

Use this worksheet to note where things stand and choose a few useful signs that will help the club decide what to do next.

Open worksheet
04

Safety and approval check

Use this worksheet to notice problems early, make the idea safer and know who needs to say yes or help.

Open worksheet