Rebuilds the club website around the tasks a newcomer must complete - understand local impact, verify details, attend, volunteer, partner or enquire - with accessible content and durable governance.
Where this idea came from
Playbook entry
M-T1-DA-01 · Club Website Redesign
Theme
Theme 1: Attraction & Visibility · Subtheme DA: Digital Attraction
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-DA-01 · Club Website Redesign
Why a club might use this
The public gains one trustworthy, current and usable source for local Rotary information instead of relying on fragmented social posts or member knowledge.
Use it when
Mobile-first visitors, prospective participants, partners, media, members and people using assistive technology or low-bandwidth connections. Use when the current site is outdated, inaccessible, insecure, difficult to edit or unclear to first-time visitors.
Before the club starts
A content and service inventory with keep, rewrite, redirect, archive and owner decisions.
Verified control of the domain, hosting, analytics, administrative accounts and recovery contacts.
User tasks, accessibility acceptance criteria, privacy requirements and measurable launch outcomes.
Capacity guide
Likely cost
$$$
Lead time
10-16 weeks
People
5-8 members, users and technical specialists
How to put it into practice
Detailed implementation steps for Club Website Redesign
Step
Action
Suggested owner
1
Observe representative users attempting priority tasks on the existing site and document failure points.
User Research Lead
2
Design the information architecture, content model and page-owner register around those tasks.
Content and Service Designer
3
Build reusable accessible components, secure forms, redirects, analytics and search metadata in a controlled test environment.
Launch with rollback, backups, monitoring and a dated content-maintenance cycle.
Website Product Owner
Controls and safeguards
Meet the current WCAG baseline, including keyboard access, meaningful headings, text alternatives, captions, visible focus and accessible forms and errors.
Protect administration with multi-factor authentication, least privilege, supported software, timely updates, tested backups and controlled recovery.
HIGH - accessibility, domain control, cyber security, privacy and abandoned content ownership are launch-critical.
What to measure
Priority-task completion by representative users
Follow-up: Review analytics, enquiries, accessibility feedback and security health after 30 and 90 days, then publish the next content-maintenance date and owner.
Membership HubLegendary Clubs PackageM-T1-DA-01