Rotary Social Media Ambassador Program

What could this idea change?

Local stories reach trusted networks through authentic people without turning participants into scripted promoters or exposing community subjects to uncontrolled reuse.

Could this work in our club?

• Members, alumni, project partners and community supporters with relevant online networks and sound judgement. Use when the club has strong approved content but limited reach through official accounts alone.

Before you start

• A role charter covering voluntary participation, disclosure, rights, conduct, prohibited content and exit.
• Training in platform security, privacy, accessibility, misinformation, comments and regulated communications.
• A version-controlled asset library showing approved wording, credits, alt text, dates, links and expiry.

At the end: Provide ambassadors with campaign results and corrections, revoke access to retired assets immediately and complete an end-of-wave check of consent, security and willingness to continue.