M-T1-DA-15 · A 90-day try-out

A club plan for Rotary Social Media Ambassador Program

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-DA-15 · Rotary Social Media Ambassador Program
Theme: Theme 1: Attraction & Visibility · Subtheme DA: Digital Attraction
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-DA-15 · Rotary Social Media Ambassador Program

1. Is this worth trying here?

What we hope will change: Equips a distributed group of members and supporters to share approved local stories in their own voices while preserving facts, rights, disclosure, account security and a single response route.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Rotary Social Media Ambassador Program
Step	What we will do	Who could lead it
1	Recruit ambassadors for audience relevance and judgement, not follower count alone.	Ambassador Program Lead
2	Train and assess ambassadors using realistic consent, correction, security and election-period scenarios.	Digital Governance Trainer
3	Issue campaign briefs that distinguish required facts and disclosures from optional personal voice.	Content Lead
4	Monitor shared assets, answer questions and pause content rapidly when facts, links or permissions change.	Duty Community Manager
5	Review reach quality, community actions, incidents and ambassador workload before each new wave.	Program Evaluator

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Ambassadors must disclose their Rotary or partner relationship where relevant and never imply that personal opinions are official positions.
Do not share participant data, private briefing material, youth content, unapproved assets or screenshots of private interactions.
HIGH - distributed publishing multiplies misinformation, disclosure, privacy, account and regulated-communication risk.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Ambassadors completing scenario-based training

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

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Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

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Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

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