Download this club pack

M-T1-MP-04 · Theme 1

Rotary Media Briefings

Give journalists a concise, source-rich briefing on a significant Rotary project or issue so they can report accurately and independently.

Where this idea came from

Playbook entry
M-T1-MP-04 · Rotary Media Briefings
Theme
Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-MP-04 · Rotary Media Briefings

What could this idea change?

Complex community work is explained with evidence, limitations and access to the people closest to it.

Could this work in our club?

  • Reporters, editors, producers, project experts, community partners and Rotary's authorised media team. Use when several media contacts need the same accurate background before a milestone.

Before you start

  • Approved briefing note, fact ledger, visual assets and spokesperson responsibilities.
  • Clear on-record, background, embargo and confidentiality terms accepted in advance.
  • Consent and safety plan for community speakers and any site access.

At the end: Send a written fact correction where needed, keep a question-and-answer log, and update the media pack whenever the underlying project evidence changes.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Facilitation and conversation guide

Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.

Open worksheet
02

Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

Open worksheet
03

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet