M-T1-MP-04 · A 90-day try-out

A club plan for Rotary Media Briefings

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-MP-04 · Rotary Media Briefings
Theme: Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-MP-04 · Rotary Media Briefings

1. Is this worth trying here?

What we hope will change: Give journalists a concise, source-rich briefing on a significant Rotary project or issue so they can report accurately and independently.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Rotary Media Briefings
Step	What we will do	Who could lead it
1	Set the briefing purpose, audience and information status.	Briefing director
2	Assemble facts, caveats, timelines and independent corroboration.	Evidence editor
3	Rehearse project and community speakers on roles, not scripted opinions.	Spokesperson coach
4	Deliver a timed briefing with questions and source access.	Lead spokesperson
5	Issue corrections, promised material and an approved contact route.	Media desk

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
State information status explicitly; silence does not create an off-record or embargo agreement.
Do not expose confidential beneficiaries, active incidents, legal matters or partner information.
High — ambiguous embargoes, confidential material and unverified answers can create legal and relationship harm.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Invited journalists receive the briefing materials on time.

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Facilitation and conversation guide

Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.

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Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

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Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

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