M-T1-MP-04 · Theme 1 · Media & Public Relations
Rotary Media Briefings
Give journalists a concise, source-rich briefing on a significant Rotary project or issue so they can report accurately and independently.
What could this idea change?
Complex community work is explained with evidence, limitations and access to the people closest to it.
A simple way to start
- Set the briefing purpose, audience and information status. Who could lead it: Briefing director
- Assemble facts, caveats, timelines and independent corroboration. Who could lead it: Evidence editor
- Rehearse project and community speakers on roles, not scripted opinions. Who could lead it: Spokesperson coach
- Deliver a timed briefing with questions and source access. Who could lead it: Lead spokesperson
- Issue corrections, promised material and an approved contact route. Who could lead it: Media desk
What should we look for?
- Invited journalists receive the briefing materials on time.
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?