What could this idea change?
Media receive timely facts and usable contacts, helping residents discover relevant services, events and outcomes.
M-T1-MP-07 · Theme 1
Rotary Press Release Program
Run a disciplined release pipeline that sends local newsrooms concise, newsworthy and fully approved information instead of generic club publicity.
Where this idea came from
- Playbook entry
- M-T1-MP-07 · Rotary Press Release Program
- Theme
- Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-MP-07 · Rotary Press Release Program
Could this work in our club?
- Club communications teams, project owners, local news desks, partner approvers and authorised quote sources. Use when the club has recurring milestones that meet a genuine local-news test.
Before you start
- Release criteria, template, approval path and current targeted media list.
- Verified who, what, when, where, why, cost and public-contact details.
- Rights-cleared image, caption, alt text and written quote approval where supplied.
At the end: Offer one concise follow-up to interested contacts, close unanswered pitches without pressure, and update the release ledger with coverage and lessons.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetWorkflow and minimum-data register
Use this worksheet to map each step and keep only the information the club genuinely needs.
Open worksheet