M-T1-MP-07 · Theme 1 · Media & Public Relations
Rotary Press Release Program
Run a disciplined release pipeline that sends local newsrooms concise, newsworthy and fully approved information instead of generic club publicity.
What could this idea change?
Media receive timely facts and usable contacts, helping residents discover relevant services, events and outcomes.
A simple way to start
- Test the milestone against audience relevance, novelty and timeliness. Who could lead it: News editor
- Draft the lead from the community outcome and essential facts. Who could lead it: Release writer
- Clear claims, quotes, partners, privacy and logistics. Who could lead it: Release approver
- Distribute once to relevant contacts using their preferred timing. Who could lead it: Media coordinator
- Log response, coverage, correction and reusable learning. Who could lead it: Coverage analyst
What should we look for?
- Each issued release passes the documented newsworthiness test.
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?