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M-T1-MP-12 · Theme 1

Rotary Event Media Kits

Equip journalists covering a Rotary event with one controlled source for logistics, facts, spokespeople, images and rapid updates.

Where this idea came from

Playbook entry
M-T1-MP-12 · Rotary Event Media Kits
Theme
Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-MP-12 · Rotary Event Media Kits

What could this idea change?

Accurate event information reaches the public quickly while reporters spend less time chasing basic details or outdated assets.

Could this work in our club?

  • News desks, attending journalists and photographers, event partners, spokespeople, volunteers and the event media desk. Use when an event is likely to attract several media contacts or late changes.

Before you start

  • Named media-kit owner and final approval deadline.
  • Verified event facts, run sheet, contacts, access map and contingency information.
  • Rights-cleared images, captions, biographies, partner marks and accessible file formats.

At the end: Replace live logistics with verified outcome material after the event, notify recipients of material corrections, and retain the controlled final version.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Event and session plan

Use this worksheet to plan who the session is for, when it will happen, how people can take part and what happens afterwards.

Open worksheet
02

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet
03

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet