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M-T1-MP-14 · Theme 1

Magazine Feature Partnerships

Develop occasional or recurring long-form features with a magazine whose readership aligns to a substantial Rotary or community story.

Where this idea came from

Playbook entry
M-T1-MP-14 · Magazine Feature Partnerships
Theme
Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-MP-14 · Magazine Feature Partnerships

What could this idea change?

Complex local work receives space for context, community voice and evidence that short news formats cannot provide.

Could this work in our club?

  • Magazine editors, feature writers, photographers, specialist readers, community contributors and Rotary long-form editors. Use when a story has depth, characters and evidence suited to long-form treatment.

Before you start

  • Editorial concept, reader benefit, word or format brief and publication timetable.
  • Agreed distinction between independent editorial, supplied content and paid placement.
  • Contributor releases, image licences, fact sources and partner approvals.

At the end: Provide contributors with the final feature under permitted terms, archive the exact licence and correction record, and assess partnership value before another commission.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Partnership and stakeholder map

Use this worksheet to agree what the club and any partners will each contribute, decide and protect.

Open worksheet
02

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet