M-T1-PC-02 · A 90-day try-out

A club plan for Community Impact Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-PC-02 · Community Impact Campaign
Theme: Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-PC-02 · Community Impact Campaign

1. Is this worth trying here?

What we hope will change: Translates one completed or mature project into an evidence-led public campaign that shows the need, shared contribution, measured change and next community priority without inflating attribution.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Community Impact Campaign
Step	What we will do	Who could lead it
1	Define the campaign question and select evidence that answers it without cherry-picking.	Impact Lead
2	Co-produce the narrative with participants and partners, including constraints and outstanding need.	Story and Partner Liaison
3	Verify numbers, costs, dates, quotes, rights and accessible formats against source records.	Evidence Reviewer
4	Publish a sequenced set of stories, data visuals and a clear next action across suitable channels.	Communications Lead
5	Log corrections, answer substantive questions and compare promised outcomes with actual campaign responses.	Accountability Lead

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Do not claim sole causation where outcomes were shared, indirect or not independently verified; show the measurement period and limitations.
Remove identifying or sensitive details that are not necessary, and honour withdrawal or correction requests through a documented process.
HIGH - weak evidence, coercive storytelling or overstated attribution can harm participants and public trust.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Evidence statements independently checked

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet

Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

Open worksheet