What could this idea change?
The public sees a practical service ethic expressed through accountable action and can try it without adopting institutional language or status.
M-T1-PC-05 · Theme 1
Service Above Self Campaign
Makes Service Above Self tangible by pairing the value with ordinary local decisions, shared work and one achievable invitation rather than abstract or self-congratulatory messaging.
Where this idea came from
- Playbook entry
- M-T1-PC-05 · Service Above Self Campaign
- Theme
- Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-PC-05 · Service Above Self Campaign
Could this work in our club?
- Values-led residents, workplace and community groups, members and prospective volunteers. Use when the club needs to explain its defining value through contemporary local examples.
Before you start
- A short interpretation of the value approved for local use and consistent with Rotary guidance.
- Three verified examples showing trade-offs, shared credit and community benefit.
- A low-barrier action that welcomes people of different beliefs, abilities and available time.
At the end: Thank contributors and participants within one week, report the completed service outcome and invite reflection on the next community need rather than repeating the slogan alone.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetFacilitation and conversation guide
Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.
Open worksheetTraining and mentoring guide
Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.
Open worksheet