M-T1-PC-05 · A 90-day try-out

A club plan for Service Above Self Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-PC-05 · Service Above Self Campaign
Theme: Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-PC-05 · Service Above Self Campaign

1. Is this worth trying here?

What we hope will change: Makes Service Above Self tangible by pairing the value with ordinary local decisions, shared work and one achievable invitation rather than abstract or self-congratulatory messaging.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Service Above Self Campaign
Step	What we will do	Who could lead it
1	Define the behaviour the campaign is asking people to notice or practice.	Campaign Sponsor
2	Collect concise examples from members, partners and community participants with permission.	Story Curator
3	Test the message for humility, inclusion, factual support and accessible language.	Community Review Panel
4	Publish the examples alongside a specific shared-service invitation.	Communications Lead
5	Record participation and ask whether the experience matched the value described.	Service Project Lead

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Avoid moral superiority, saviour language or claims that Rotary owns a universal service value.
Obtain permission for every person, partner mark and project detail, and provide a non-digital participation route.
MEDIUM - values messaging can appear self-congratulatory or exclusionary unless grounded in shared, consented action.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Verified examples published

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet

Facilitation and conversation guide

Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.

Open worksheet

Training and mentoring guide

Use this worksheet to prepare a practical learning or mentoring session and follow up afterwards.

Open worksheet