What could this idea change?
Valuable local work receives credible recognition, communities discover who is helping and featured contributors can direct support to the need they serve.
M-T1-PC-08 · Theme 1
Local Heroes Campaign
Recognises overlooked community contribution through transparent, consent-led profiles that transfer attention to the cause and collective effort rather than creating a popularity contest.
Where this idea came from
- Playbook entry
- M-T1-PC-08 · Local Heroes Campaign
- Theme
- Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-PC-08 · Local Heroes Campaign
Could this work in our club?
- Residents, neighbourhood organisations, local media and people who know community contributors whose work is rarely visible. Use when the club wants recognition to reveal community contribution, not simply reward prominence.
Before you start
- Published inclusion criteria, conflicts process and safeguards against coordinated popularity voting.
- A consent menu for name, image, quotation, story detail, channels and future reuse.
- A support pathway for nominees who disclose sensitive, unsafe or defamatory information.
At the end: Check each featured contributor's consent after publication, give them a record of support generated and review whether the discovery process overlooked any community.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetWorkflow and minimum-data register
Use this worksheet to map each step and keep only the information the club genuinely needs.
Open worksheetRecognition and selection planner
Use this worksheet to recognise people's contributions fairly and ask before sharing their story.
Open worksheet