M-T1-PC-08 · Theme 1 · Public Campaigns
Local Heroes Campaign
Recognises overlooked community contribution through transparent, consent-led profiles that transfer attention to the cause and collective effort rather than creating a popularity contest.
What could this idea change?
Valuable local work receives credible recognition, communities discover who is helping and featured contributors can direct support to the need they serve.
A simple way to start
- Define the contribution being recognised and test criteria with community organisations. Who could lead it: Recognition Lead
- Invite nominations through accessible public and partner channels and record conflicts. Who could lead it: Nominations Coordinator
- Verify achievements privately and let each prospective feature set publicity boundaries. Who could lead it: Due Diligence Lead
- Publish a balanced series that credits teams, context and the community cause. Who could lead it: Editorial Lead
- Route audience offers to the featured cause and report what support materialised. Who could lead it: Community Liaison
What should we look for?
- Eligible nominations from outside Rotary networks
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?